La Floresta
Go BackCharming – Garden-like – Tranquil
La Floresta, situated along Uruguay’s Costa de Oro, offers event organisers a charming coastal destination known for its leafy streets, peaceful beaches, and garden atmosphere. Favoured for intimate weddings, wellness retreats, and cultural gatherings, La Floresta delivers a relaxed setting where nature, history, and hospitality combine effortlessly.
The town’s tranquil Playa La Floresta provides an ideal venue for beachfront weddings, casual receptions, and wellness programs such as yoga retreats and mindfulness workshops. Its soft sands, calm waters, and beautiful sunsets offer a natural backdrop for open-air ceremonies and intimate coastal gatherings.
The heart of the town is its tree-lined Avenida Argentina, home to small cafés, boutique hotels, and guesthouses that serve as cosy venues for private events, family celebrations, and corporate retreats. Properties such as Hotel La Floresta and Parque Hotel provide indoor meeting spaces, gardens, and outdoor terraces ideal for small seminars, group workshops, or private dining experiences.
One of the most distinctive features of La Floresta is its collection of beautifully maintained early 20th-century summer villas, some of which can be rented for exclusive private events, destination weddings, or luxury retreats that combine privacy with historical charm.
The town’s Plaza La Floresta serves as a central gathering point for local festivals, artisan markets, and small community events that reflect Uruguay’s relaxed coastal lifestyle and strong sense of community.
Nearby natural areas and cycling paths allow event planners to incorporate outdoor recreation into event programs, with opportunities for bike tours, beachside picnics, and nature walks that appeal to wellness and eco-focused groups.
Located approximately one hour from Montevideo and easily accessible via the Ruta Interbalnearia, La Floresta offers excellent convenience for international arrivals while maintaining its boutique, village-like character.
For event organisers seeking a relaxed, charming destination with a garden-like atmosphere and coastal beauty, La Floresta offers an intimate and inviting setting—perfect for boutique events, wellness-focused programs, and family-style celebrations along Uruguay’s golden coast.