Rožnov pod Radhoštěm

Go Back

Tucked beneath the wooded slopes of the Beskydy Mountains, Rožnov pod Radhoštěm is a charming Moravian town where folk culture, outdoor recreation, and spa traditions come together to create a deeply rooted, yet refreshingly natural event destination. It is ideally suited for ethnographic festivals, wellness retreats, rural innovation forums, and experiential cultural events.

The town’s crown jewel is the Wallachian Open Air Museum (Valašské muzeum v přírodě)—the largest and oldest of its kind in Central Europe. Divided into three thematic sections (the Wooden Town, Mill Valley, and Wallachian Village), it serves as a vast and atmospheric venue for folklore festivals, heritage conferences, traditional craft workshops, and seasonal markets. Guests can experience authentic performances, try regional dishes, or attend a wedding in a centuries-old wooden chapel.

Rožnov is also known for its spa traditions, particularly carbonic baths and therapeutic treatments tied to the surrounding forests. Wellness-focused hotels and resorts like Hotel Eroplán and Beskydský hotel Relax provide facilities for corporate wellness programs, yoga weekends, and leadership retreats, all with views of rolling hills and access to mountain air.

The town is deeply connected to Wallachian identity, a distinct regional culture characterized by rustic craftsmanship, music, and pastoral life. This identity is showcased in everything from culinary experiences and guided folklore storytelling to interactive artisan residencies. The region’s traditional architecture and costume culture offer rich visual storytelling for photographers, filmmakers, and experience designers.

Nature lovers will find miles of trails and scenic points leading into the Protected Landscape Area of the Beskids, perfect for ecotourism conferences, sustainability workshops, or nature-inspired creativity labs. Rožnov is also a gateway to Radhošť Mountain and Pustevny, making it a strategic base for outdoor adventure extensions.

Rožnov pod Radhoštěm is best suited for heritage tourism, wellness and cultural retreats, nature-integrated events, and folk-inspired artistic residencies. It offers planners an opportunity to design soulful, sensory-rich programs rooted in tradition, tranquility, and timeless Moravian values.