Uherské Hradiště

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As the cultural heart of Slovácko, a vibrant ethnographic region in South Moravia, Uherské Hradiště is a town where folk traditions, wine culture, and community pride create a rich and immersive setting for cultural festivals, educational symposia, arts residencies, and regional development conferences.

The town is best known for hosting the annual Summer Film School (Letní filmová škola)—one of the largest non-competitive film festivals in Central Europe—drawing cinephiles, scholars, and creatives to its historic cinemas, outdoor screens, and cultural venues. These include the Hvězda Cinema, Slovácké Theatre, and the Club Culture Centre, all of which support multimedia events, cross-cultural dialogues, and youth-oriented programs.

Uherské Hradiště is also home to the Museum of Moravian Slovakia, which provides excellent context for ethnographic seminars, costume and craft workshops, and heritage exhibitions. This, combined with the town’s active folklore ensembles and traditional festivals, makes it a natural destination for experiential cultural tourism and intergenerational arts programming.

For planners interested in culinary and wine-based events, the region’s proximity to Mikulčice, Modrá, and other wine villages allows for tailored itineraries that include cellar tastings, folklore dinners, and vineyard visits. Local winemakers often collaborate with event planners to deliver deeply personal and regionally distinct experiences.

Event infrastructure is supported by a mix of modern hotels, university spaces, and historical venues, including the Franciscan Monastery and the newly revitalized Synagogue Cultural Centre, now hosting exhibitions and community programs.

Nature also plays a role here—bike paths along the Morava River, birdwatching in nearby Chřiby Hills, and eco-parks near Modrá offer outdoor activity options for retreats, environmental workshops, or wellness programming.

Uherské Hradiště is especially suited to cultural diplomacy programs, film and arts festivals, regional tourism development events, and heritage education retreats. It’s a town where living tradition meets creative innovation, and where guests can experience Moravia not as a theme, but as a way of life.