Saudi Arabia is emerging as a bold new destination for events, shaped by its Vision 2030 drive to diversify the economy and attract global visitors. While historically known for religious and business travel, the Kingdom is now positioning itself as a hub for mega-events, luxury gatherings, and culturally authentic experiences. From the futuristic cityscapes of Riyadh and NEOM to the heritage treasures of AlUla and Diriyah, Saudi Arabia offers a blend of ultra-modern infrastructure and timeless cultural landscapes. It is not a mass-tourism market, but one that excels in premium, exclusive, and high-impact events where innovation, tradition, and prestige converge.
